Types of Surveys
Long Form Surveys
The long form survey is a package consisting of an 11x14 two-sided survey with 20-25 questions, an 8.5x11 introductory and explanatory letter, a business reply envelope, and a custom windowed carrier envelope.
Historically, return rates on the long form surveys range from a low of 14.7% to a high of 22.7%, averaging 17.4% of total surveys sent. Emails range from a low of 4.8% to a high of 8.4%, averaging 6.6% of total surveys sent.
Long form surveys are ideal for mailing to a large number of households.
The card form survey is a self-mailer consisting of a 10.5x12 card folded in half. The survey portion holds 8-12 questions, tears off and is mailed back without any additional requirements from the recipient. The other half of the mailer can be used for an introductory and explanatory note, identifying constituent services, recapping your legislative accomplishments for the year, or any other message you see fit.
Historically, return rates on the card surveys range from a low of 6.2% to a high of 22.9%, averaging 11.2% of total surveys sent. Emails range from a low of 1.9% to a high of 5.2%, averaging 3.2% of total surveys sent.
Card surveys are ideal for mailing to a smaller number of households, for tighter budgets, or for tighter timelines.